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We Want You Back: Tools to Regain Lapsed Members
Published by Georgia Society of Association Executives and Ohio Society of Association Executives



Summary
It is your association's goal to provide meaningful experiences so that your members stay engaged, but what happens when they for some reason or another choose not to renew? More importantly, what can you do to bring these former members back into the fold? In this session, get the strategies and tools you need to re-engage and win-back your lapsed members for life.

Presenters
Scott Oser
Scott Oser has over 20 years of marketing experience in the association and publishing industries. Before starting Scott Oser Associates he worked for market leaders like National Geographic Society, AARP and Science. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve...More
How To Attend
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Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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