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Audience Research to Assess Member Needs
Published by .orgCommunity and Ohio Society of Association Executives

Associations are important to their members, but why? Are you making decisions with only anecdotal or experiential data? Comprehensive audience research is required to truly assess your members wants, needs, and reasons to become and stay a member. Join us to learn how to gather audience research and utilize it to highlight member benefits, increase retention, and grow your association.

Mike Kovach
As a Business Development Executive, Mike focuses on guiding and helping to grow current and new customer digital presence. Mike collaborates with the Adage team to make sure clients are following best practices aligning business goals with the...More
Jake Toohey
Since joining Adage in January of 2012, Jake has worked with associations, ecommerce, and manufacturing clients to help them realize and reach their digital goals. Through consulting and strategizing, Jake focuses on clients immediate and long-term...More
Program Agenda
1. Audience research

a. Define the audience
b. How to, when and where

2. Using audience research to inspire innovation

3. Managing change in your association

a. Selling concepts to the board
b. Getting buy-in from association employees

How To Attend
Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.

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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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