Cross-Generational Member Engagement
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May 23, 2019
Florida Society of Association Executives
Member engagement is a very hot topic in the association world, and we all know that it’s not a one-size-fits-all process. But, how can we customize engagement efforts to fit the needs of a diverse membership? Start with the Why!
As we move through the membership lifecycle of recruitment, onboarding, engagement and retention, Meg Tereniak of MemberClicks will help us to use the Why as our guide. Why are these professionals joining your association? Why are they choosing to renew their membership year after year? Why are they applying to join a volunteer committee? Why are they choosing not to renew?
If cross-generational engagement is a struggle for your association, this session is for you! You’ll leave with tips on…
1. How to showcase your association’s value proposition so it resonates with professionals of all ages and experience levels
2. How to segment your communications to better engage different generations
3. How to optimize your association’s platforms to market your association and engage existing members
Program Titles and Supporting Materials
This program contains the following components:
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.
How to Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.