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Pivot Point: Reshaping Your Organization When It Matters Most
Published by Michigan Society of Association Executives and Ohio Society of Association Executives



Summary
Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference. During this session, Sheri Jacobs will share ideas based on real-world examples for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Drawing from research, interviews with association thought leaders who have successfully altered their organization’s business model, and observations garnered from working with hundreds of associations, Sheri distills a structure and key elements for pivoting that include:
  • incorporating five essential characteristics
  • creating the right culture to achieve future goals
  • building a stronger value proposition to drive engagement and retention


  • This session is proudly sponsored by: Detroit Metro Convention Visitors Bureau.

    It’s Go Time DETROIT!

    Visit us at: https://visitdetroit.com/

Presenters
Sheri Jacobs
As the founder of Avenue M Group, Sheri is a leader, innovator and visionary whose organization has helped more than 100 associations, small and large, tackle their most challenging issues. A senior executive, best-selling author (The Art of Membership: How to Attract, Retain and Cement Member Loyalty published by ASAE and Jossey-Bass) and association management veteran with nearly 20 years of experience, Sheri applied her experience in research, marketing, strategy and pricing projects to...More
Originally Published
September 10, 2019

Program Titles and Supporting Materials
This program contains the following components:
  1. Pivot Point - video
  2. Pivot Point - Handout

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

 Click on jurisdiction for specific details  


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