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Talk Triggers: Turn Your Members into Volunteer Marketers
Published by Associations North and Ohio Society of Association Executives



Summary
The best way to grow ANY association is for your members to grow it for you. But that only occurs if you deliver a customer experience that creates conversations.

Word of mouth influences 50% of all purchases, but we often take this for granted. We assume that our members will talk about us. But they won’t, unless you give them a story to tell.

In this hilarious and interactive webinar, Jay Baer teaches audiences how to create a unique story for your association; a tale that will turn your members and attendees into your most effective sales and marketing advantage.

Audiences will:
• Learn how to grow your association with word of mouth
• Discover why members talk, and why they remain silent
• Learn the definition of a Talk Trigger (an unconventional, operational choice that creates conversation)
• Discover the 4 Requirements of a Talk Trigger
• Learn the different types/categories of Talk Triggers
• Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies

Presenters
Jay Baer
Jay Baer teaches businesspeople how to turn their customers into more customers. A founder of five, multi-million dollar companies, Jay delivers highly customized, engaging keynote presentations on word of mouth, marketing, customer experience, and customer service. His consulting firm, Convince & Convert, provides strategic counsel to the world’s most iconic brands like Caterpillar, Oracle, 3M, Adidas, and The United Nations. The best-selling author of six books, Jay was recently inducted into...More
Originally Published
August 28, 2019

Program Titles and Supporting Materials
This program contains the following components:
  1. Talk Triggers - Handout
  2. Talk Triggers - Video

How To Attend
Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

Credit
If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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