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Live Webinars

Planning for Growth

Neuromarketing for Growth

What You Will Learn

  • Overview of Neuromarketing
  • Understand prospective members pain
  • Where to begin your Neuromarketing journey

Share this program:

What You Will Learn

  • Overview of Neuromarketing
  • Understand prospective members pain
  • Where to begin your Neuromarketing journey
Wednesday, June 9, 2021

(10:30 PT / 12:30 CT)

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$45 for Member
$75 for Non-member

60 minutes

Association Societies Alliance


Member Retention, Operational Advice, Professional Development, Revenue Enhancement


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Many organizations strive to meet and exceed customer's expectations. They attempt to identify the customer's needs and then fulfill them. However, your company should ignore the customer's needs and focus on the customer's pain. When pain is addressed and alleviated, prospects become customers. This brief intro to Neuromarketing will outline the key concepts and identify how it applies to association growth. It is critical to identify the hidden pain points to speed up the growth of the association. If there are no pain points, the association must understand the association's value to the prospective member.

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Jim Lindell, CSP

Jim Lindell is President of Thorsten Consulting Group, providing strategic and financial consulting, professional speaking,... Read More

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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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